By Anne Coughlan,Sandy Jap
Many channel concepts are outfitted just like the wooden towers utilized in renowned stacking video games. You wish your tower is stable and robust. yet over the years, you could change or upload companions, upload or subtract routes to industry, and alter your product strains - so your channel procedure needs to adapt on the way to hinder your tower from collapsing or breaking apart.
This box consultant introduces you to the channels panorama, is helping you already know your construction block techniques, and unpacks the physics of including and subtracting channel parts, to provide you the instruments you want to maintain your go-to-market technique resilient, responsive, and a resource of aggressive advantage.
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Extra resources for A Field Guide to Channel Strategy: Building Routes to Market
A Field Guide to Channel Strategy: Building Routes to Market by Anne Coughlan,Sandy Jap